portfolio

ALISON BERKLEY MARGO  began her career with creating a niche that put her in a non-compete category. “Yout got the job by default,” her former boss, Evan Slater, told her when he hired her to work for Surfer magazine. “There weren’t any other candidates.”

Covering women’s “action sports” (surfing, snowboarding, skiing, skateboarding, et al) afforded Ali over a decade of opportunity writing for magazines and traveling to premier mountain and coastal destinations around the world.

Ali moved to Aspen in February 2002 and expanded her horizons to write about anything and everything that came her way, from regional travel in the Rocky Mountains to architecture and design, food, culture, and all things Aspen. She began writing her weekly award-winning column, “The Princess’s Palate” in The Aspen Times in June 2002, documenting and lamenting life and love in the mountains.

While this is far from a complete portfolio, it should give you the gist of Ali’s wide array of published work. Complete articles can be provided upon request.

 

RECENTLY PUBLISHED:
Elle.com, January 2014: $47,000 Later I Have No Baby
Aspen Sojourner magazine Summer 2015: “Take it from the Princess” (scroll down to read article).
Aspen Sojourner magazine Midsummer/Fall 2014: “Pedaling Paradise” 

MAGAZINES
Outside magazine: “Crush Blues”
Sports Illustrated for Women
Conde Nast Traveler
SKI
Skiing
Powder
Surfer
Surfing
Transworld Snowboarding
Snowboarder
Aspen Peak magazine
Ocean Drive magazine
Aspen Sojourner magazine
Mountain Homestyles
Foam Magazine

NEWSPAPERS
The New York Times
Beyond Burgers and Fries
A New Ski Tour Brings a Show, Snow, and Many Surprises
Aspen on $250 a Day? It’s Doable
In Telluride, the Skis are Stowed, but the Good Times Aren’t
36 Hours: Durango, Colorado
In North America, Halfpipes That Are A Dream

The Denver Post
Weekly column: “Up There” on Bode Miller 
(see related articles listed in column on right).

The Aspen Times
Weekly column: “The Princess’s Palate on being a snowboarding instructor in Aspen
(Read the now infamous column that created national media attention in 2005). Published weekly since June 2002, the award-winning column has garnered a national following.

ON THE WEB
Elle.com: Personal Essay about going through failed fertility treatments.
Forbes.com: Travel guide to Aspen and The Little Nell, Aspen’s only five-star hotel
Espn.com: Aspen Winter X Games live web cast coverage of snowboarding, skiing.
Redbull.com: sponsored athlete bios
twsnow.com: helped launch web site for Transworld Snowboarding magazine, Managing Editor
swell.com: Worked as Women’s Editor for launch of surf web site, January – August 2000

COPYWRITING
Red Bull
Spyder clothing
The North Face
Teton Gravity Research
Ski.com
Il Mulino New York magazine
Script writing and interviewing for local video production company, Fuse Media

EDITING
Transworld Snowboarding Magazine, Senior Editor 1995-2000
Twsnow.com, Managing Editor, 1998-2000
Surfer Girl magazine, Editor 2000
Swell.com, Women’s Editor, 2000-2001
Instructional Book: “Brilliant Skiing Every Day” by Weems Westfeldt
Kid’s cookbook: “Chef Shael in Italy”

BLOGGING/SOCIAL MEDIA

Heaven on Earth Aspen Day Spa
I am writing monthly blog posts and handling all social media for this small day spa in Aspen, CO.

AmandaDykann.com
I am currently writing a monthly newsletter for spiritual psychologist, yoga teacher and yoga retreat and travel expert Amanda Dykann.

Kathy Kroger Designs
I just completed web copy for the Aspen-based interior designer, www.kathykroger.com.

Arjuna Yoga
www.arjunayoga.net
I wrote a weekly blog and managed the social media platform for this yoga studio with locations in Aspen and Basalt, CO.

Jennifer Figge
An endurance athlete based in Aspen, Jennifer needed help with handling publicity for her third trans-Atlantic swim in 2010. Since then, I’ve help her build her web site and implement her blog. I did daily updated coverage of her first swim across the Pacific via Twitter, Facebook, and her blog. Jennifer was featured in Outside magazine, The Denver Post, Aspen Peak, and by the NBC/ABC affiliates in Honolulu.

People’s Press
Helped implement and update weekly blog for Aspen, CO based publisher.

Potatote
www.potatote.com
Helped implement and update weekly blog for Aspen, CO based recycled tote bag manufacturer.

Aspen Brownie Works
Wrote a series of e-newsletter for local brownie company that does national online sales.

Kiddie Cookers
Wrote web content for kid’s cooking school in Aspen.

PUBLIC RELATIONS & MARKETING
Jennifer Figge, Atlantic Crossing 3
Jennifer Figge, Pacific Ocean 1
SOS Communications/Fishmunga Productions, “Halo Effect” Kayak Movie Premiere

 

 

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